Email marketing is more vital and powerful than ever before and offers Marketers a very high return on investment typically generating returns of 40:1.
An essential channel in any digital marketing mix, email marketing is not only cheap, fast and highly profitable, it’s also a great relationship and brand building tool. That also encourages subscribers to revisit your website again and again and gain insights from your content regularly.
Neutlex suggests that 66% of customers purchase as a result of an email marketing message. Email marketing also is 40 times more effective than Facebook and Twitter combined in helping businesses reach new customers.
SMS and E-mails is key in reaching your target audience